학회지 「도시부동산연구」
한국도시부동산학회 홈페이지에 오신 것을 환영합니다.
Winset 분석을 통한 도시개발과정에서 공공과 민간의 협상에 관한 연구 |
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| 2017년 04월. 08권 1호(통권16호) | ||
저자 |
저자명 이선우, 오종열 | |
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발행사 |
발행사 한국도시부동산학회 | |
ISSN |
ISSN 2093-4750 | |
주제어 |
주제어 협상력, 윈셋, 협상가능영역, 용산국제업무지구, 비대칭협상 | |
요약 (영) |
요약 (영)
This is a case study about negotiation between developer and public sector on the urban development process which was a large inner city redevelopment project in Seoul. It analyze negotiation in the process of setting up Yongsan International Development Project(YIBD) focusing on Winset and ZOPA(Zone of Possible Agreement) between development main agents. Korail as a main developer and Seoul City Government as a public sector had opposite goal each other, so there were not much ZOPA with each other. Through the negotiation, they gradually made wider Winset range of each other and formed ZOPA. Policy implication is as in the following. In order to secure negotiation power in the process, an organization of the first Winset is the key point. And in order to secure ZOPA(Zone of Possible Agreement), reinforcement of negotiation power to be able to change the Winset by suggesting diverse acceptable alternatives to the opponent party is required. |
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원문보기 |
원문보기 | |
