학회지 「도시부동산연구」
한국도시부동산학회 홈페이지에 오신 것을 환영합니다.
유휴공간을 활용한 문화재생시설 방문객의 특성이 만족도와 재방문의도에 미치는 영향 : 영월 Y파크 사례 |
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| 2023년 12월. 14권 4호(통권38호) | ||
저자 |
저자명 이상숙, 이재수 | |
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발행사 |
발행사 한국도시부동산학회 | |
주제어 |
주제어
유휴공간, 문화재생, 방문객의 특성, 만족도, 재방문의도 Unused Area, Cultural Regeneration, Visitors’ Characteristics, Satisfaction, Revisit Intention |
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요약 (영) |
요약 (영)
This study investigated the influence of cultural regeneration perceptions and socioeconomic attributes on satisfaction and revisit intentions among visitors to Yeongwol Y Park. From the survey, 550 valid responses were secured. The primary outcomes and implications of the research include the following:First, distinct variations in cultural regeneration perceptions were observed across different age groups, occupations, and income levels. To enhance satisfaction and encourage repeat visits, it's imperative to strategize by segmenting visitors based on these attributes. Second, differences in satisfaction and revisit intentions, based on socioeconomic attributes, were evident in certain age and occupational brackets. Third,the role of cultural engagement was deemed significant when analyzing factors contributing to satisfaction. Notably, individuals in their 20s and those within the middle-income range reported higher levels of satisfaction. Fourth, key determinants affecting the intention to return encompassed overall satisfaction, the viewing environment, pricing, and cultural engagement. As a recommendation, the analysis of enhancing the viewing ambiance and refining services are required. |
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원문보기 |
원문보기 | |
