학회지 「도시부동산연구」
한국도시부동산학회 홈페이지에 오신 것을 환영합니다.
서울시 집합상가 임차 점포주의 입점만족도 영향요인 연구 |
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| 2023년 06월. 14권 2호(통권36호) | ||
저자 |
저자명 이영목, 최민섭 | |
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발행사 |
발행사 한국도시부동산학회 | |
ISSN |
ISSN 2800-0161 | |
주제어 |
주제어 집합상가, 임차 점포주, 입점만족도, 다중회귀분석 | |
요약 (영) |
요약 (영)
This study was conducted with the aim of finding important influencing factors for Entrance satisfaction of rental stores in Seoul's collective shopping mall, and the main research results are as follows. First, economic characteristics were derived as variables that had the greatest impact on store satisfaction. Second, facility characteristics ranked second in influence. Third, commercial district characteristics, location characteristics, and institutional characteristics, which are the external environment and conditions of collective shopping malls, were found to affect store satisfaction, but their influence was not significant. Finally, it was found that the characteristics of management and operation did not affect store satisfaction. This study can find the significance of the study in that it was conducted from the perspective of rental store owners in research related to collective shopping malls in the field of real estate. |
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원문보기 |
원문보기 | |
