학회지 「도시부동산연구」
한국도시부동산학회 홈페이지에 오신 것을 환영합니다.
컨테이너 하우징 잠재소비자의 선호요인 분석 |
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| 2023년 03월. 14권 1호(통권35호) | ||
저자 |
저자명 이정하, 정은정, 박태원 | |
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발행사 |
발행사 한국도시부동산학회 | |
ISSN |
ISSN 2800-0161 | |
주제어 |
주제어 컨테이너 하우징, 잠재소비자, 선호요인, 경량건축, 대안적 주거공간 | |
요약 (영) |
요약 (영)
In recent real estate, modular architecture, which is shift away from expensive buildings, has been used in various ways as an alternative function to existing rigid real estate, and in particular, architecture using similar containers is attracting attention as a new spatial function. In this study, in terms of the utilization of new flexible spaces, the spatial components should be considered by people who have actual demand standpoint in applying residential architecture using containers to the actual situation in Korea were analyzed in various visual aspects. In order to derive variables through previous studies and expert opinions and verify demand as an alternative living space, in-depth interviews were conducted with homeowners and consumers with purchasing power, and additionally, In order to collect a wide range of opinions, factor analysis was conducted through a questionnaire survey in the Seoul metropolitan area who are willing to purchase from 20s to 40s. As a result of the in-depth interview, it was found that the preference for individual location and group location, including infrastructure accessibility, coexisted, and safety and privacy protection were also of interest, and property value formation and profitability were considered factors. According to the survey results, four factors were converged: “Settlement environment factors”,“Development condition factors”,“business strategy factor”, and “Material Utilization Factor”. Among them, “Material Utilization Factor” was not a factor to be considered by in-depth interviewees. This is a result that the age group of the survey is distributed in various ways and the opinions of the younger generation are widely reflected, and it will be worthy of reference in various marketing strategies in terms of dissemination and activation as a future product. |
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