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학회지 「도시부동산연구」

한국도시부동산학회 홈페이지에 오신 것을 환영합니다.
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빅데이터를 활용한 서울시 주거지역 내 소비매출액 변화 및 영향요인 분석 : 코로나19 전후를 중심으로

2022년 12월. 13권 4호(통권34호)

저자

저자명 손수민, 남진

발행사

발행사 한국도시부동산학회

ISSN

ISSN 2800-0161

주제어

주제어 코로나19, 소비매출액, 지역 특성, 영향요인 분석

요약 (영)

요약 (영) With the outbreak of COVID-19, human activities and consumption behavior have changed,
and as a result, consumption space has also changed. Therefore, the purpose of this study is to
empirically identify whether the impact of consumption sales varies depending on the characteristics
of each region by utilizing the difference in consumption sales in Seoul, which is spotlighted as
a consumption space due to the outbreak of COVID-19. As a result of the analysis, areas with
large numbers of bus stops and traditional markets and areas with a high industry diversity index
had a small impact on consumption sales due to COVID-19. On the other hand, it was found
that areas with many residents of the youth and the elderly, small businesses, developmental
commercial districts, and teaching institutes were hit hard. This study suggests that when establishing
a support policy for small business owners due to the outbreak of COVID-19, a support policy
should be established in consideration of the characteristics of the background area such as the
size of the business and the resident population.

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