학회지 「도시부동산연구」
한국도시부동산학회 홈페이지에 오신 것을 환영합니다.
커피전문점 선호유형별 재이용의도에 영향을 미치는 요인에 관한 연구 |
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| 2016년 08월. 07권 2호(통권14호) | ||
저자 |
저자명 한진명, 최민섭 | |
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발행사 |
발행사 한국도시부동산학회 | |
ISSN |
ISSN 2093-4750 | |
주제어 |
주제어 개인 및 프랜차이즈 커피전문점, 입지특성, 물리적 특성, 서비스품질, 재이용의도 | |
요약 (영) |
요약 (영)
This study attempted to recognize difficulties in environment of establishing and managing coffee shop and to develop comprehensive evaluation items which add location characteristic on existing physical property and service quality that influence return revisit to coffee shop. Based on these evaluation items, this study has purpose to identify influence factors on return revisit by classifying customers according to whether they prefer individual coffee shop or franchise coffee shop. For that, This study found significant research result by doing empirical analysis. This analysis which used data builded by survey investigated people who prefer individual coffee shop and franchise coffee shop. The results of the study are as follows. First, it is found that reliability of service quality, visibility of location characteristic and attractiveness of Physical property are important factors for return visit in order named for individual coffee shops Second, For franchise coffee shops, It is found that certainty, reliability of service quality and accessibility of location characteristic are important factors for return visit in the order named. |
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원문보기 |
원문보기 | |
