학회지 「도시부동산연구」
한국도시부동산학회 홈페이지에 오신 것을 환영합니다.
영상촬영명소의 장소성 변화에 따른 방문자 특성 비교분석 |
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| 2016년 08월. 07권 2호(통권14호) | ||
저자 |
저자명 유민태, 박태원 | |
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발행사 |
발행사 한국도시부동산학회 | |
ISSN |
ISSN 2093-4750 | |
주제어 |
주제어 장소성, 영상촬영지, 방문자, 장소마케팅 | |
요약 (영) |
요약 (영)
This study selected as a case the filming location for 'King of Baking, Kim Takgu‘, which is located in Suammgol, Chengju city, to which many visitors still came as of 2014, 4 years after it was televised with implementing a place marketing plan, and made an exploratory analysis of formation and change of sense of place, and compared the current and past visitors' characteristics. When reviewing the results, first, there were considerable numbers of family visitors such as couples and relatives in 2011. However, the survey showed that visitors in a family unit remarkably decreased and visits together with friends increased at the time of the survey in 2014. Second, the tendency of visits from all parts of the country in 2011 changed to that of visits from considerably narrow regions of Chungcheong provinces and Cheongju city. Third, among spaces which ’Suammgol‘ consists of, it was shown that the frequency of visits to the film location was low, and the frequency of recognizing it as a space to be satisfied with, to revisit, and to invite other people to visit was low. |
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원문보기 |
원문보기 | |
