학회지 「도시부동산연구」
한국도시부동산학회 홈페이지에 오신 것을 환영합니다.
상업 젠트리피케이션 지역 방문소비자 유형화와 계층별 장소 선택 특성 비교분석 |
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| 2020년 08월. 11권 2호(통권26호) | ||
저자 |
저자명 유민태, 박태원 | |
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발행사 |
발행사 한국도시부동산학회 | |
ISSN |
ISSN 2093-4750 | |
주제어 |
주제어 젠트리피케이션 소비자 유형화 젠트리파이어 소비자 의사결정 상업지역 선택요인 | |
요약 (영) |
요약 (영)
A study on consumer use behavior in commercial gentrification District. There is a consumer class who is searching for a new commercial district and a consumer class who cooperates with it. I tried to confirm this phenomenon empirically. For consumer segmentation, a hierarchical cluster analysis was conducted, and the consumers were classified into seven consumer groups, namely, conspicuous, nomadic, playful, subjective, conformity, logical and conventional groups. They were then largely divided into innovative, liquid and wait-and-see consumer groups based on the place selection propensities and SNS usage patterns. First, The initial visitor group, which consists of first mover, who finds a new space, and fast followers who follow it blindly, accounts for about 15% of the total. Second, the floating visitor group is most common and expected to account for 60% of the total. Third, the wait-and-see visitor group is not significantly influenced by the social atmosphere and accounts for about 25% of the total. I Analyzing and utilizing hierarchical consumption patterns in terms of placemarketing will be a means to revitalize the local economy. |
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원문보기 |
원문보기 | |
